Tag Archives: Inez van lamsweerde

EVERGLADE: KATE MOSS SPEAKS THE LANGUAGE OF BEAUTY FOR BALMAIN

This is how INEZ VAN LAMSWEERDE & VINOODH MATADIN cast another pearl in the glowing star-struck sky of fashion film: In Everglade released today online, they spy on Kate Moss modeling for Balmain‘s 2011 campaign, creating yet again a poetic lexicon of beauty using the grammar of art, images and animation.

Everglade reminds more of the amazing work they did for Bjork in past years (like for instance Hidden Place), than their recent (more fashion-y) film-work for Yves Saint Laurent. (here)

Antony Hegarty‘s song gives the title to the film, but most importantly it gives voice to the notoriously “mute” Kate Moss, while Jo Ratcliffe‘s illustrations create a poetic and eerie landscape around the model, lost in the repetitive action of posing for the Balmain photoshoot, transforming the empty set in a lyrical land beyond the camera.

This is perhaps the first time Kate Moss really ‘speaks’ to her audience, eloquently engaged in the artists’ game of conjuring a spell of beauty around her.

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